I stumbled in to these Ted Talks whilst looking for figures that relate to sustainable fashion and how the fashion industry is endangering the planet.
The talks were insight full about our personal wasted and the wastage caused by the industry. Each speaker had a different response to the problem but all revolved around the same basic idea.
"Change needs to start with us."
Fredrik Wikholm created a bag in which one item of clothing was placed in, to be posted off and then recycled. The idea is imaginative and thoughtful. To use that much plastic for one item of clothing may defeat the object of the task. Unless the plastics will be recycled also.
The best thing about this idea it will help the consumer think about what they wear a lot and intend on keeping and what was a sporadic purchase.
I then moved on to Christina Dean. Dentist moved to fashion and lifestyle journalist. Who lived out in china recording the pollution and wastage caused by textiles. Through this she set it as her mission to become green with fashion for a year of her life. Sourcing all of her clothes from a second hand warehouse. The information gained by this experiment was insightful. Realisation that the main destruction of clothing is caused by the consumer its self and that figure is 58% of our clothes . Showing that if we took more care we wouldn't have to replace items so quickly or bulk buy.
Eva Kruse was a little different to her views on fashion she believed in clothes and the purchasing of clothes. Eva just reminded people of the effects of organic fabrics and how they can use more of our natural resources in comparison to man made fabrics which can also be recycled.
" Noone buys fashion to save the world...but we have a conscious choice on how we use it."
Through watching these speakers I have collected data which is relative to my cause. I will be doing my own market research in to fashion within the UK and how much of it is thrown away or wasted.
So that I have a primary resource to my work.
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